Arroyo Seco Weekend to Include Kidspace Family Area June 24-25

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Goldenvoice, creators of Coachella Valley Music and Arts Festival and Stagecoach: California’s Country Music Festival, is introducing a new festival this year to Pasadena called the Arroyo Seco Weekend. On June 24 and 25, festival-goers will be able to enjoy three stages of live music along with curated menus from Los Angeles’ celebrated restaurants and chefs. Kidspace Children’s Museum will produce the “Kidspace Family Jam” area within the festival that includes six hands-on, interactive activity stations for families to enjoy.
Children 10 and under will be admitted to the festival for free. Curated picnic baskets will be available for purchase in advance and day of for guests to enjoy the music and food on the grassy greens around the Rose Bowl.
Kidspace Children’s Museum was selected as a festival partner for its standout leadership in children’s education and one of the city of Pasadena’s many cultural assets. Kidspace serves more than 335,000 children and families through educational programs, school group visits, early learner classes and community engagement.
“We are thrilled to have the opportunity to highlight and display our expertise in experiential play learning for children,” said Michael Shanklin, Kidspace CEO. “We will be able to share our passion for family learning with the community at large.”
“We are honored to partner with Kidspace to bring a unique and special experience to Arroyo Seco Weekend,” said Nic Adler, Goldenvoice Festival director. “As we create a festival that is inclusive of all ages, we want activities that allow children and parents to work together, integrating both music and art, while introducing native elements of the Arroyo.”
Arroyo Seco Weekend will feature Tom Petty & the Heartbreakers, Mumford & Sons, Alabama Shakes, The Shins, Weezer, Fitz & the Tantrums, Live, the Meters, Charles Bradley, Dawes, Andrew Bird and more. Weekend and single day passes are available for purchase at ArroyoSecoWeekend.com.

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