Montrose Christmas Parade Canceled

Because of concerns arising from the coronavirus pandemic, the Montrose Christmas Parade Association recently canceled what would have been its 44th annual parade.
The organization announced on its website that it made the decision in coordination with the city, the Montrose Shopping Park, the Montrose-Verdugo City Chamber of Commerce and local health authorities. This year’s event would have been on Saturday, Dec. 5.
Instead, the parade group said, the next event is slated for Dec. 4, 2021.
“In order to protect the incredible members of our community, we have decided that it is better to focus our energy on the 2021 event,” it said on its website. “We appreciate your support of, participation in and attendance at this annual tradition and we promise we will return with the bands, community entries, kids and of course Santa flying by in his helicopter that make this parade so special.”
For more information, visit montrosechristmasparade.com.

New Montrose Chamber of Commerce Director Puts Meteoric Rise in Perspective

Photo by Zane Hill / Glendale News-Press
Mavil Aghadjanian took over as executive director of the Montrose-Verdugo City Chamber of Commerce in July and aims to help shepherd local merchants through the pandemic.

It was quite a hand that Mavil Aghadjanian was dealt this year, when her expected rise to leading the Montrose-Verdugo City Chamber of Commerce was not only expedited, but happened during the era of a pandemic.
When she joined the organization about a year ago to work membership services, Aghadjanian said internal plans were to position her as the eventual successor to Victoria Malone as executive director of the nonprofit. However, Malone in June accepted a surprise offer to join the Mavil Aghadjanian, which vaulted Aghadjanian up to the top early. She said she is hoping the organization’s longevity — it launched in 1923 — will help her navigate through the storm of the COVID-19 pandemic.
“It’s been here far longer than any of us have,” Aghadjanian said. “It was scary at first accepting this role. We had talked about how eventually this would happen, that I would step into this position, but I didn’t think it would ever be in these circumstances.”

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