Leadership Pasadena Elects New Board Member

Felicia Friesema
Felicia Friesema

Leadership Pasadena, a leadership growth and community involvement organization, recently elected Felicia Friesema to the board of directors as vice president of marketing and communications.
Friesema is the 12th board member to join the organization, which is chaired by Alma Apodaca.
“We are very excited to have Felicia join the LP board of directors. Her passion for community service and marketing expertise will serve us well as we continue to deliver our cornerstone program to develop community leaders, and as we prepare to launch our inaugural Veteran Program in May,” said board chair Apodaca.
“Felicia joins a strong board whose commitment to Pasadena and surrounding communities is evident in the many collaborations we are involved in.”
Friesema, a Pasadena native, is the director of marketing and communications for Foothill Transit, the primary public transportation provider for the San Gabriel and Pomona valleys. As spokeswoman for the public agency for the past 14 years, Friesema has enhanced the local visibility and understanding of public transit as a vital part of a healthy urban and suburban ecosystem that values quality of life, growth opportunities and improved mobility. “I am excited and honored to join such a dedicated and passionate team of volunteers,” said Friesema. “I have deep roots in the community through both my family and my career, and I’m looking forward to the opportunity to give back to a city that generously gave so much to me.”
“Felicia’s talent combined with her passion for helping the community is exactly what Leadership Pasadena has been seeking, to reach all sectors of our community and to engage them in community leadership and advancement,” said Cindy Bengtson, volunteer executive director. “We are also honored to build a relationship with Foothill Transit and thank them for encouraging their employees to lead in the community.”

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