Foothill Family, Foothill Transit Partner for Bus Advertising

Foothill Family CEO Steve Allen and Foothill Family West Covina Center Site Director Daneta Calderon-Vital announce an advertising campaign with Foothill Transit.
Foothill Family CEO Steve Allen and Foothill Family West Covina Center Site Director Daneta Calderon-Vital announce an advertising campaign with Foothill Transit.

In celebration of service to Pasadena and the San Gabriel Valley throughout the past 90 years, Foothill Family has partnered with Foothill Transit for a campaign that connects the two organizations by the joint communities that they serve.
As a community partner, Foothill Transit has displayed complimentary advertisements for Foothill Family on their various buses throughout the region, highlighting the services that it provides for the various communities, including programs supporting mental health, early childhood development, school-based behavioral health, and youth and family services. While Foothill Family centers are located in the cities of Pasadena, El Monte, West Covina, Duarte, and most recently, Pomona, more than 24,000 clients are served annually in their homes, at schools, and in local community centers.
“Foothill Family and Foothill Transit are linked by much more than just our names,” said Foothill Family Chief Executive Officer Steve Allen. “Foothill Transit is a well-respected lifeline in a significant swath of Southern California. Because our client and rider communities demographically and geographically intersect, the collaboration is compelling and ideal. We are grateful to Foothill Transit for their generosity and civic-mindedness in helping Foothill Family build brighter futures for children and families in the San Gabriel and Pomona Valleys.”
In a statement, Foothill Family said the partnership “is a natural merger between two organizations that serve overlapping communities — stretching from downtown Los Angeles to Montclair for Foothill Transit, and the San Gabriel and Pomona Valleys, Glendale and Burbank for Foothill Family.”
Advertising for Foothill Family services brings increased awareness to its programs, including the English/Spanish campaign that gives information to offer prevention, early intervention and treatment of various challenges that affect children and families in the local community. These ads will have a wide reach, currently on display in the vast fleet of Foothill Transit’s 400 buses. Foothill Transit manages the bus operations for 22 cities in the San Gabriel and Pomona Valley region.

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