Pasadena Art Alliance Auction is Saturday

Photo by Staci Moraza / OUTLOOK Kenton Nelson, Mary Urquhart and Ray Turner were among the attendees at the Pasadena Art Alliance’s previous Biennial Art Auction. This year’s event is being held this Saturday, May 5.
Photo by Staci Moraza / OUTLOOK
Kenton Nelson, Mary Urquhart and Ray Turner were among the attendees at the Pasadena Art Alliance’s previous Biennial Art Auction. This year’s event is being held this Saturday, May 5.

Pasadena Art Alliance’s biennial art auction fundraiser will be held this Saturday, May 5, at Vibiana (214 Main St., Los Angeles). All money raised by the art auction goes directly toward the PAA Grants Program and Impact Award, which funds projects for the arts and art education.
Held in even-numbered years, the creative party brings together 80-90 works of contemporary art donated by some of Southern California’s most electrifying, emerging and established artists. Participating artists are carefully chosen by an Artist Committee and the pieces are sold by silent auction at the event, which combines food, fare and fabulous art.
The purpose of the Pasadena Art Alliance is to foster appreciation for contemporary visual arts in Southern California by supporting artists, exhibitions, educational programs and art-oriented, non-profit institutions. It is an independent volunteer group that is not aligned with any institution, organization or museum.
For more than 60 years, PAA has helped fund visionary ideas and concepts in contemporary art. This dedication started in 1955 when we initially formed to support the renowned Pasadena Art Museum. Following the purchase of the museum by Norton Simon, PAA received non-profit status in 1975 and became independent in terms of support and affiliations. “This gives us unusual freedom in terms of scope and impact that our organization provides through our grants program,” a PAA spokesperson said. “We remain an ever-inventive and dynamic organization of more than 175 women who share a deep belief in the increasingly diverse and important art of our time.”
PAA gives grants and awards on an annual basis to projects that meet rigorous process and standards. Funds are granted to established as well as unconventional institutions, including championing the difficult and nontraditional. Since 1976, PAA has awarded more than $6 million to support contemporary art in Southern California. “We believe our grants to institutions, galleries and museums have been vital in helping our community understand and embrace challenging new work in a variety of media,” a spokesperson said. “Los Angeles is now recognized as an international leader in contemporary art. We think our organization helped make that possible.”
For more information, email paa.benefits@gmail.com or call (626) 795-9276.

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