Glendale Arts Celebrates Successful Telethon for Alex Theatre’s 95th Birthday

Photo by Keira Wight / Glendale News-Press
Participants (in alphabetical order) include: Jazzy Birdsong, Alexis Colett, Ashley Crowe, Nina Crowe, Elissa Glickman, Zach Hazelwood, Melynda Homes, Androuhi Keshishyan, Nick Massey, Chad Mata, Bob O’Neill, Bri Pattillo, Rafa Posada, Maria Sahakian and Hilary Sbei.

The heat was on at the Alex Theatre on Saturday, when the venue’s nonprofit management company Glendale Arts surpassed its $95,000 fundraising goal in honor of its 95th birthday milestone, which was celebrated with a 12-hour program presented in a telethon format and livestreamed and telecast on multiple platforms.
At the close of the Alex95 event, $98,339 had been raised for the preservation of the city-owned Alex Theatre and the programs and services offered by Glendale Arts, with donations continuing to come in from supporters. The performing arts and entertainment center has reduced its staff since the mandated lockdown took effect in March, but it remains committed to its mission of bringing the community together through the arts and entertainment while continuing to maintain the historic building.
Alex95 hosts journalist Palmira Perez-Najarian, former NBC4 weathercaster Fritz Coleman, and comedians Alonzo Bodden, Mary Basmadjian, Matt Kirshen and Michael Rayner entertained viewers throughout the program, sharing the wonder and promise of the Theatre with their own special connections and memories.
Program highlights included a guided tour of the Alex, video greetings from performers and artists, and familiar faces from the community, including honorary committee members and area elected officials, including Congressman Adam Schiff, state Sen. Anthony Portantino, Assemblywoman Laura Friedman, Glendale Mayor Vrej Agajanian and City Council members Ara Najarian, Paula Devine, Ardy Kassakhian and Daniel Brotman.
“We’re thrilled with the outpouring of support for Alex95, which reaffirms the community’s love for its iconic cultural and architectural landmark,” said Glendale Arts Managing Director Nina Crowe.

Alex Theatre’s 95th to Be Celebrated by Glendale Arts

Photo courtesy Zaw Studios
The Alex Theatre will be celebrating its 95th birthday in September, with a virtual event bringing a number of speakers to illustrate the institution’s past, present and future.

Glendale Arts is standing by its mission of bringing the community together through the arts and entertainment, even at a time when restrictions mandated by this unprecedented moment in history have meant that the “together” element of the equation must be achieved virtually.
The nonprofit management company of the Alex Theatre is hosting an online celebration to honor the historic performing arts and entertainment center’s 95th birthday on Saturday, Sept. 5, from 9 a.m.-9 p.m. to raise critical funds needed to preserve the Glendale landmark. The fundraiser will also ensure that the team of professionals who operate it are “able to continue providing programming and services to thousands of beneficiaries ranging from emerging artists and independent promoters to other local nonprofits and neighborhood businesses,” according to Glendale Arts CEO Elissa Glickman.

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